Independent Research - What makes a music video memorable?

I have thought back to some music videos that I clearly remember from when I was growing up, as this is the time I watched music channels on TV the most. I don't watch music channels any more as I have other ways of getting access to music, and I don't really like the music that is in the charts nowadays. By thinking back to the videos that I personally remember, I can find out what it is that makes music videos memorable and hopefully then, what will help me to make a good quality, memorable music video.


One of the main factors of music videos that makes them memorable is sex / sex appeal. This is used a lot in music videos today. 
The first video that came to mind was the video to Alex Gaudino's "Destination Calibria", seen below. 





Personally I believe that this video is too explicit to be shown on television, I can't remember how old I was when I first saw this video but I remember being told to change the channel! 
However, it is cleverly done, as the level of explicit material shown worked as a shock factor, which is what made me remember the video. 


In a similar way, another video that was memorable to me due to a sexual nature is the video to Benny Banassi's "Satisfaction".




Benny Benassi - Satisfaction from Luxo on Vimeo.




This video is also very explicit and equally as shocking as the first video I mentioned, again I believe this is why the video was memorable.
So it seems that the reason that we remember videos with high/explicit sexual content is because it shocks us - whatever age we are - watching the videos back again disgusted me, but I know that if someone were to sing the tune of either song to me, I would instantly remember the video.


Simple videos can also be memorable. For example, the music video to "Bittersweet Symphony" by The Verve shows a man walking down a street, being bumped and bashed by various people. That is pretty much all that happens in the video, seen below.



The Verve - Bittersweet Symphony from liamliu on Vimeo.



I have read an interesting article on Five of the Most Memorable Music Videos, which you can read here. The writer talks about what happens in the videos that makes them memorable.