A Brief Textual Analysis of My Favourite Music Video

Artist - Jessie J
Title of song- Who's Laughing Now
Date of Release- August 10th 2011
Director of music video - Emil Nava
Genre - Pop / R&B/ Hip Hop

The video, filmed at King's College School, Wimbledon, is set in a primary school, where a young actress (Adrianna Bertola) plays a younger Jessie J. She seems to be bullied by preppy girls, while Jessie J is seen as different characters during the four minutes in the video - a school teacher, janitor, and dinner lady. The video ends with young Jessie J standing up to the bullies, and empties a fire extinguisher all over the bullying girls.

Speaking of the track, Jessie said "Music is about making a change but also being able to laugh at yourself. I think this song tells a story a lot of people have been through and I hope it will raise awareness to the serious issue of bullying."


Jessie J 'Who's Laughing Now?' from Pulse Films on Vimeo.